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Corbin Partners

 

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CorbinPartners’ summer intern, Samantha Schreiber, Osgoode Hall law student, writes about the hot dog wars in “Dare to Compare Part II”.

Truly excellent… This thorough, well-researched and well-written guide [Trial by Survey: Survey Evidence & The Law] is what the legal profession has been waiting for. It is a solid and timely analysis from the recognized experts in the field of law and cognitive sciences – a cannot do without tool for any litigator considering the use of survey evidence

Colleen Spring Zimmerman
Partner, Fogler, Rubinoff LLP

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Dr. Corbin photographed with Dr. Heather Munroe-Blum, President of McGill University at McGill’s Alumni Stewardship Reception in Toronto.

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Ruth Corbin accepts two MRIA Awards of Excellence on behalf of the Department of Justice and Mount Sinai Hospital for projects managed by CorbinPartners Inc.

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RuthandBrian
Ruth Corbin and Brian Mulroney discuss his biography at a Cassels Brock event in September 2007.

Media & Publications

“The Court of Public Opinion” media column

Click here to access the archive of CorbinPartners’ regular column in the MRIA’s VUE Magazine

2017

2016 Year in Review: Social Science Evidence  Compiled by Victoria Scrozzo,  February 2017

2016

2015 Year in Review: Social Science Evidence  Compiled by Victoria Scrozzo,  March 2016
Breaking the Expert Evidence Logjam: Experts Weigh In Ruth M. Corbin, Ph.D., hamster mobile porn LL.D. in Annual Review of Civil Litigation, 2016

2015

The Moron in a Hurry: A Creature of Law or Science? Ruth M. Corbin, Ph.D., Gay Porn LL.D. in Annual Review of Civil Litigation, April 2015
The Average Consumer is Alive and Statistical  Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, March 2015
2014 Year in Review: Social Scientific Evidence  Compiled by Victoria Scrozzo,  February 2015

2014

Ask Dr. Ruth (page 33) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, October 2014
What’s the Name of the Claim (page 12) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, October 2014
Ask Dr. Ruth (page 30) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, June 2014
Ask Dr. Ruth Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, May 2014
Ask Dr. Ruth Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, April 2014
The Hot-Tub Alternative to Adversarial Expert Evidence Ruth M. Corbin, Ph.D., LL.D. in The Advocates’ hentai tentacle porn Journal, Spring 2014
2014 Online Banking scorCardOnline Banking scorCard conducted by Surviscor and powered by CorbinPartners, March 3, 2014
2013 Year in Review Compiled by Victoria Scrozzo, February 2014

2013

Surviscor’s 2013 Mobile Banking scorCard Mobile Banking scorCard conducted by Surviscor and powered by CorbinPartners December 17, 2013
Business Intelligence sector lauds CorbinPartners’ knowledge advancement regarding convergent validity Ruth M. Corbin’s “The Duck of Convergent Validity” in CLA Information Services for Business Network, Summer 2013
Surviscor’s 2013 Public Website scorCard Public Website scorCard conducted by Surviscor and powered by CorbinPartners, June 6, 2013
2012 Year in Review Compiled by Fiona Isaacson, January 2013

2012

Surviscor’s 2012 Canadian Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartners December 14, 2012
Surviscor’s 2012 Mobile Banking scorCard Mobile Banking scorCard conducted by Surviscor and powered by CorbinPartners October 30, 2012
Dare to Compare – Part 3: Knowing Who Should be Surveyed in Comparative Ad Testing Ruth M. Corbin, Ph.D., LL.D. and Andrea KrepelkaVUE Magazine, March, 2012
2011 Year in Review of Survey Evidence Compiled by Fiona Isaacson January, 2012

2011

RBC Royal Bank tops Surviscor’s 2011 Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartnersOctober 27, 2011
Dare to Compare – Part 2: Perception in Ad Land is the Only Reality Ruth M. Corbin, Ph.D., LL.D. and Samantha SchreiberVUE Magazine, October, 2011
Dare to Compare – Part 1: The Landmines of Comparative Advertising Ruth M. Corbin, Ph.D., LL.D. and Samantha SchreiberVUE Magazine, September, 2011
Whither Survey Evidence? What The Supreme Court of Canada Said In Masterpiece Ruth M. Corbin, Ph.D., LL.D. IPilogue, IP Osgoode. June 4, 2011
2010 Year in Review of Survey Evidence  Complied by Sarah D. Carnegie Ph.D. (cand.)January, 2011

2010

Royal Bank wins top honour in Canadian online banking study Investment Executive,  October 17, 2010Online Banking scorCard conducted by Surviscor and powered by CorbinPartners
Finally! A Practical Guide to Intellectual Property Governance for Directors Ruth M. Corbin, Ph.D., LL.D. Director, The Journal of the Institute of Corporate Directors. June, 2010
Intellectual Property in the 21st Century Ruth M. Corbin, Ph.D., LL.D. Conference Board of Canada, February, 2010
2009 Year in Review of Survey Evidence  Complied by Sarah D. Carnegie Ph.D. (cand.)February, 2010

2009

Mystery Shopping Raised to Scientific EvidenceRuth M. Corbin, Ph.D., LL.D., and Sarah D. Carnegie Ph.D. (cand.)Vue Magazine, September 2009
TD rides customer service strategy to top of online survey ranking, by Rob Carrick Globe and Mail, February 26, 2009Online Banking scorCard conducted by Surviscor and powered by CorbinPartners
Second Cup lines up with Starbucks, by cartoon porn videos Hollie Shaw Financial Post, February 13, 2009
Starbucks at your service…but not Timmies: Audit, by Marty York 24 Hours, February 12, 2009
2008 Year in Review of Survey Evidence Complied by Sarah D. Carnegie Ph.D. (cand.)January 2009

2008

A Practical Six-Point Guide to Copyright Valuation Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, November 2008

2007

Fight Against Fakes Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, naked celebrities October 2007
Will There Be Fries With That: A discourse on the benefits and risks of probing Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, August 2007
Risk management for intellectual property: Brands in the boardroom Ruth M. Corbin, Ph.D., LL.D.Director Newsletter, February 2007

Your article in the March issue of Vue Magazine was very useful. I found your use of examples to demonstrate the difference between various concepts in market research were excellent! They will be valuable in explaining these nuances to our clients.

Mary Lou Mendro Probe Research Inc.

2006

CorbinPartners BrandAudit™ featured in The Toronto Star The Toronto Star, Saturday, November 18, 2006, Section M
Retailing slogans as brand activators Pamala Lawson and Caroline WilsonVue Magazine, August 2006
Coder seeks content analyst for scientific fling. object: respect Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, July 2006
Directors Course Graduation Announcement Institute of Corporate Directors,June 2006
Does bias park at the 49th parallel? Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, May 2006
Lawyers provide support behind the bra wars, by Jacquie McNish The Globe and Mail – Report on milf porn Business,Wednesday April 26 2006, Section B
When is a bathroom scale unlike a political poll? When it’s reliable Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, March 2006
Protecting the “je ne sais quoi” of brand identity Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, January 2006

2005

The History of Survey Evidence in Canada – How the Hearsay Barrier got Busted Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, October 2005
Trial By Survey: From Fact to Opinion Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, August 2005
Is there a method to the madness? The Persisting Controversy of Patenting Business Methods

Corbin, R., Cheung T. Intellectual Property Journal, 2005, Vol. 19 (1), pp. 29-81

2004

There are some things money can’t buy. For everything else there are damages. Proof of Irreparable Harm in Canadian Practice.

The Trademark Reporter, 2004, November-December, Vol. 94, pp. 1294-1314

Pulling Surveys back from the Illusory Brink: a Reply to Liefeld

Corbin, R., Morrow D. The Trademark Reporter, 2004, November-December, Vol. 94 (6), pp. 1372-1388

When Confusion Surveys Collide: Poor Designs or Good Science?

Corbin, R., Renaud, A. The Trademark Reporter, 2004, July-August, Vol. 94 (4), pp. 781-799

Intent to Deceive: the Role it plays in Passing Off Actions

Corbin, R., Renaud, A. Intellectual Property Journal, 2004, Vol. 18 (1), pp. 97-108

2003

What’s good for the goose is bad for the gander. Why confusion surveys by plaintiff and defendant should be different

Intellectual Property Journal, 2003, Vol. 16 (2), pp. 177-194

2000

Trial By nude celebs Survey: Survey Evidence, and the Law

Corbin, R., Gill, K., and Jolliffe, S. 2000

Product Containers Take Flight from Packaging

Intellectual Property Journal, 2000, Vol. 14, pp. 363-377/p>

Survey Research Goes to Court

In C. Chakrapani (ed.) Marketing Research: State of the Art Perspectives, American Marketing Association, 2000, pp. 583-626

1999

The History of Survey Evidence in propecia online North American Litigation: From Admissibility to Weight

Canadian Journal of Marketing Research, 1999, Vol. 18, pp. 79-86

1997

Evidence of Irreparable Harm in Interlocutory Injunction Applications

Canadian celebrity porn Patent Reporter, 1997, Vol. 74, pp. 289-306

Market Research and Surveys as Expert Evidence

In Freiman, M. and Berenblut, M. (eds.) The Litigator’s Guide to Expert Witnesses, 1997, pp. 55-77

1996

Taking Legal Action to Stop Competitors in their Tracks

Canadian Journal of Marketing Research, 1996, Vol. 15, pp. 66-73

Survey Research in Litigation: its past successes, its future trials

Canadian Patent Reporter, 1995, November, pp. 215-247

1995

Social Science Evidence in Misleading Advertising

Canadian Journal of Marketing Research, 1995, Vol. 14, pp. 57-65

1992

Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviours

Journal of Public celebrity gossip Policy and Marketing, 1992

Public attitudes and behaviour concerning the environment Canadian Journal of Marketing Research, 1992, Vol. 11, pp. 74-86