Webinar on selecting and protecting brand names moderated by Ruth Corbin
Dr. Ruth Corbin was the chosen moderator for a recent Thompson Carswell webcast entitled “How to Select and Protect a Great Brand Name.” Presenters were John Torella, Senior Partner with J.C. Williams Group, and John McKeown, Counsel at Goldman, Sloan, Nash & Haber LLP. Mr. Torella and Mr. McKeown provided valuable insight on an important topic that affects both marketers and legal counsel, Dr. Corbin said. “At CorbinPartners we know how vital it is to create and protect distinctive and meaningful brand names. Brands and trademarks can add tremendous value to the monetizable assets of corporations.” The presentation slides from the October 3, 2013 webcast are available here.
CorbinPartners and CEO Dr. Ruth Corbin honoured at Marketing Research and Intelligence Association National conference
The MRIA awarded CorbinPartners the Excellence in Research Award for its National Client Needs Study for the Canadian Legal Information Institute (CanLII). CanLII’s goal is to make Canadian law accessible at no cost on the Internet. The national study surveyed more than 4,000 members of the legal community. Dr. Ruth Corbin was honoured individually with MRIA’s Award of Outstanding Merit. The award is given out only in years where MRIA decides there is a deserving recipient, and recognizes the recipient’s conspicuous and sustained service to the profession. The awards were announced on June 4 at a gala ceremony in Niagara Falls, Ont.
TD Canada Trust named top online public banking website by Surviscor
TD Canada Trust has again taken the top spot in Surviscor’s Public Website scorCard for having the most informative and useful public website among the leading banking institutions in Canada. The Public Website scorCard is a comprehensive assessment of online features and functionality of the public websites of Canadian banks and credit unions. This is the 6th year of the study, which is powered by CorbinPartners, a leading provider of business intelligence in Canada. This year’s Public Website scorCard was conducted with 27 banking institutions between April and May 2013, and features an expanded assessment of social media networks that complement public website services. For more information click here.
Recent IP Osgoode News
Welcome To CorbinPartners Inc.
CorbinPartners Inc. is an established provider of precise and reliable business intelligence, statistical measurement, and forensic market research. Our studies support Canadian and international corporations, boards of directors, and governments. CorbinPartners’ work products form part of essential due diligence for high-stakes business decisions, risk analysis, regulatory matters, negotiation and litigation.
We are well-known for our specialty practice in intellectual property research, including measurements of brand perception, copyright/trade-mark valuation, and advertising impacts.
Our recognized deliverables include expert survey evidence, Canada’s most comprehensive guidelines for comparative advertising and competitive claim testing, BRANDchise™ management tools for franchise owners, and long-term tracking studies of customer experience (including the Online Banking scorCard™).