RBC Royal Bank ranks #1 in Online Banking scorCard powered by CorbinPartners
For the fourth straight review, RBC ranked 1st overall in Surviscor’s Canadian Online Banking scorCard, an annual objective assessment of the online features and functionality at Canadian banking institutions. The design and execution of the study was once again powered by CorbinPartners. For more information, click here.
2013 Mobile Banking scorCard powered by CorbinPartners
National Bank is the new industry leader in mobile banking with a #1 ranking in Surviscor’s 2013 Mobile Banking scorCard™. The Mobile Banking scorCard, now in its second year, is a simulated usage study that generates a comprehensive assessment of features and functionality offered through Canada’s big six banks. The design, analysis and execution of the study were powered by CorbinPartners. For more information click here.
Webinar on selecting and protecting brand names moderated by Ruth Corbin
Dr. Ruth Corbin was the chosen moderator for a recent Thompson Carswell webcast entitled “How to Select and Protect a Great Brand Name.” Presenters were John Torella, Senior Partner with J.C. Williams Group, and John McKeown, Counsel at Goldman, Sloan, Nash & Haber LLP. Mr. Torella and Mr. McKeown provided valuable insight on an important topic that affects both marketers and legal counsel, Dr. Corbin said. “At CorbinPartners we know how vital it is to create and protect distinctive and meaningful brand names. Brands and trademarks can add tremendous value to the monetizable assets of corporations.” The presentation slides from the October 3, 2013 webcast are available here.
Recent IP Osgoode News
Welcome To CorbinPartners Inc.
CorbinPartners Inc. is an established provider of precise and reliable business intelligence, statistical measurement, and forensic market research. Our studies support Canadian and international corporations, boards of directors, and governments. CorbinPartners’ work products form part of essential due diligence for high-stakes business decisions, risk analysis, regulatory matters, negotiation and litigation.
We are well-known for our specialty practice in intellectual property research, including measurements of brand perception, copyright/trade-mark valuation, and advertising impacts.
Our recognized deliverables include expert survey evidence, Canada’s most comprehensive guidelines for comparative advertising and competitive claim testing, BRANDchise™ management tools for franchise owners, and long-term tracking studies of customer experience (including the Online Banking scorCard™).