CorbinPartners presents ‘Dare To Compare – Guide To Comparative Claim Substantiation’
On March 19th, CorbinPartners and GreenBook presented the much anticipated webinar ‘Dare To Compare – Guide to Comparative Claim Substantiation’, based on the recently released international text. This webinar addressed key principles for issuing and defending against competitive claims, and walked through the steps to manage research evidence for claim substantiation. The webinar featured three of the text’s authors, including Dr. Ruth Corbin / Mr. David Mallen / Ms. Rebecca Bleibaum, each offering authoritative opinions and real-world examples.
To view the webinar, click here – https://www.greenbook.org/marketing-research/webinar-Dare-to-Compare-Guide-for-Comparative-Claim-Substantiation