Media & Publications
2019
Ruth Corbin’s invited article on ‘Mediation Psychology’ published in Canadian Arbitration and Mediation Journal
The Summer/Fall issue of the Canadian Arbitration and Mediation Journal features an article authored by CorbinPartners’ chair Ruth Corbin, entitled “Mediation Psychology: Seven Science-based Insights”. The article identifies key factors that shape people’s judgements in the course of mediation hearings, that may either assist or impede settlement.
To access the article, click here.
- CorbinPartners launches ‘Bitcoin Sentiment Tracker’ , CorbinPartners, in partnership with Payments Canada, has just released its inaugural “Bitcoin Sentiment Tracker”, a national study to gauge Canadian consumer perceptions and attitudes towards Bitcoin. It was designed to begin to understand the experience of those who have used Bitcoin on a trial basis or who are actively invested, and to assess reasons or obstacles for those yet to acquire it.
- 2018 Year in Review – Social Science Expert Evidence Compiled by Jon Purther, February 2019
2018
- Practical Guide to Comparative Advertising: Dare to Compare – Ruth M. Corbin, Rebecca Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen, December 2018
- Surveying the field – A gold standard for survey evidence – Ruth Corbin et al – AIPPI World Congress, September 2018
- 2017 Year in Review: Social Science Evidence Compiled by SaraLi Forouzanfar, February 2018
2017
- 2016 Year in Review: Social Science Evidence Compiled by Victoria Scrozzo, February 2017
2016
- 2015 Year in Review: Social Science Evidence Compiled by Victoria Scrozzo, March 2016
- Breaking the Expert Evidence Logjam: Experts Weigh In Ruth M. Corbin, Ph.D., LL.D. in Annual Review of Civil Litigation, 2016
2015
- CorbinPartners’ Handbook on Preference Claim Substantiation Ruth M. Corbin, Ph.D., LL.D. for CorbinPartners, Inc., October 2015T
- The Moron in a Hurry: A Creature of Law or Science? Ruth M. Corbin, Ph.D., LL.D. in Annual Review of Civil Litigation, April 2015
- The Average Consumer is Alive and Statistical Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, March 2015
- 2014 Year in Review: Social Scientific Evidence Compiled by Victoria Scrozzo, February 2015
2014
- Ask Dr. Ruth (page 33) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, October 2014
- What’s the Name of the Claim (page 12) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, October 2014
- Ask Dr. Ruth (page 30) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, June 2014
- Ask Dr. Ruth Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, May 2014
- Ask Dr. Ruth Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, April 2014
- The Hot-Tub Alternative to Adversarial Expert Evidence Ruth M. Corbin, Ph.D., LL.D. in The Advocates’ Journal, Spring 2014
- 2014 Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartners, March 3, 2014
- 2013 Year in Review Compiled by Victoria Scrozzo, February 2014
2013
- Surviscor’s 2013 Mobile Banking scorCard Mobile Banking scorCard conducted by Surviscor and powered by CorbinPartners December 17, 2013
- Business Intelligence sector lauds CorbinPartners’ knowledge advancement regarding convergent validity Ruth M. Corbin’s “The Duck of Convergent Validity” in CLA Information Services for Business Network, Summer 2013
- Surviscor’s 2013 Public Website scorCard Public Website scorCard conducted by Surviscor and powered by CorbinPartners, June 6, 2013
- 2012 Year in Review Compiled by Fiona Isaacson, January 2013
2012
- Surviscor’s 2012 Canadian Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartners December 14, 2012
- Surviscor’s 2012 Mobile Banking scorCard Mobile Banking scorCard conducted by Surviscor and powered by CorbinPartners October 30, 2012
- Dare to Compare – Part 3: Knowing Who Should be Surveyed in Comparative Ad Testing Ruth M. Corbin, Ph.D., LL.D. and Andrea KrepelkaVUE Magazine, March, 2012
- 2011 Year in Review of Survey Evidence Compiled by Fiona Isaacson January, 2012
2011
- CEO Ruth Corbin interviewed by CityNews on federal plans to oblige airlines to disclose full ticket price in advertisements. CityNews, December 16, 2011
- RBC Royal Bank tops Surviscor’s 2011 Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartnersOctober 27, 2011
- Ruth Corbin quoted in Globe and Mail on Top Shop trade-mark dispute Globe and Mail, October 12, 2011
- CorbinPartners CEO Ruth Corbin named among Canada’s Top Female Entrepreneurs PROFIT Magazine, October 12, 2011
- Dare to Compare – Part 2: Perception in Ad Land is the Only Reality Ruth M. Corbin, Ph.D., LL.D. and Samantha SchreiberVUE Magazine, October, 2011
- Dare to Compare – Part 1: The Landmines of Comparative Advertising Ruth M. Corbin, Ph.D., LL.D. and Samantha SchreiberVUE Magazine, September, 2011
- Whither Survey Evidence? What The Supreme Court of Canada Said In Masterpiece Ruth M. Corbin, Ph.D., LL.D. IPilogue, IP Osgoode. June 4, 2011
- 2010 Year in Review of Survey Evidence Complied by Sarah D. Carnegie Ph.D. (cand.)January, 2011
- An amusing video on what Canadians have to say about their intellectual property Produced and directed by CorbinVisual. December, 2010
2010
- Royal Bank wins top honour in Canadian online banking study Investment Executive, October 17, 2010Online Banking scorCard conducted by Surviscor and powered by CorbinPartners
- Finally! A Practical Guide to Intellectual Property Governance for Directors Ruth M. Corbin, Ph.D., LL.D. Director, The Journal of the Institute of Corporate Directors. June, 2010
- Intellectual Property in the 21st Century Ruth M. Corbin, Ph.D., LL.D. Conference Board of Canada, February, 2010
- 2009 Year in Review of Survey Evidence Complied by Sarah D. Carnegie Ph.D. (cand.)February, 2010
2009
- Mystery Shopping Raised to Scientific Evidence Ruth M. Corbin, Ph.D., LL.D., and Sarah D. Carnegie Ph.D. (cand.)Vue Magazine, September 2009
- TD rides customer service strategy to top of online survey ranking, by Rob Carrick Globe and Mail, February 26, 2009Online Banking scorCard conducted by Surviscor and powered by CorbinPartners
- Second Cup lines up with Starbucks, by Hollie Shaw Financial Post, February 13, 2009
- Starbucks at your service…but not Timmies: Audit, by Marty York 24 Hours, February 12, 2009
- 2008 Year in Review of Survey Evidence Complied by Sarah D. Carnegie Ph.D. (cand.)January 2009
2008
- A Practical Six-Point Guide to Copyright Valuation Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, November 2008
2007
- Statisticians, Start Your Engines: Emerging opportunities for expertise in class action Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, December 2007
- Our Skills Development Program has been featured for the second year in a row in The Conference Board of Canad’s 2006 Business IdeaBook 2006 Business and Education Idea Book, December 2007
- Fight Against Fakes Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, October 2007
- Fighting Counterfeit Goods: Dr. Ruth Corbin explains the negative effects of counterfeit goods flooding our marketplace to Alan Findlay of The Sun, Toronto Sun, September 26, 2007
- The Shadow Knows: A discourse on costs and benefits of shadow juries in civil trials Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, August 2007
- Will There Be Fries With That: A discourse on the benefits and risks of probing Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, August 2007
- Risk management for intellectual property: Brands in the boardroom Ruth M. Corbin, Ph.D., LL.D.Director Newsletter, February 2007
2006
- CorbinPartners BrandAudit™ featured in The Toronto Star The Toronto Star, Saturday, November 18, 2006, Section M
- Context effects on validity of response: lessons from focus groups and complacent frogs Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, November 2006
- Barbie no “Virgin,” says the Supreme Court of Canada – Survey evidence must be relevant Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, September 2006
- Retailing slogans as brand activators Pamala Lawson and Caroline WilsonVue Magazine, August 2006
- Coder seeks content analyst for scientific fling. object: respect Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, July 2006
- Directors Course Graduation Announcement Institute of Corporate Directors, June 2006
- CorbinPartners BrandAudit™ featured in Media In Canada www.mediaincanada.com, June 2006
- Does bias park at the 49th parallel? Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, May 2006
- Lawyers provide support behind the bra wars, by Jacquie McNish The Globe and Mail – Report on Business,Wednesday April 26 2006, Section B
- When is a bathroom scale unlike a political poll? When it’s reliable Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, March 2006
- Protecting the “je ne sais quoi” of brand identity Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, January 2006
2005
- The History of Survey Evidence in Canada – How the Hearsay Barrier got Busted Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, October 2005
- Trial By Survey: From Fact to Opinion Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, August 2005
- Is there a method to the madness? The Persisting Controversy of Patenting Business Methods, Corbin, R., Cheung T. Intellectual Property Journal, 2005, Vol. 19 (1), pp. 29-81
2004
- There are some things money can’t buy. For everything else there are damages. Proof of Irreparable Harm in Canadian Practice., The Trademark Reporter, 2004, November-December, Vol. 94, pp. 1294-1314
- Pulling Surveys back from the Illusory Brink: a Reply to Liefeld, Corbin, R., Morrow D. The Trademark Reporter, 2004, November-December, Vol. 94 (6), pp. 1372-1388
- When Confusion Surveys Collide: Poor Designs or Good Science?, Corbin, R., Renaud, A. The Trademark Reporter, 2004, July-August, Vol. 94 (4), pp. 781-799
- Intent to Deceive: the Role it plays in Passing Off Actions, Corbin, R., Renaud, A. Intellectual Property Journal, 2004, Vol. 18 (1), pp. 97-108
2003
What’s good for the goose is bad for the gander. Why confusion surveys by plaintiff and defendant should be different, Intellectual Property Journal, 2003, Vol. 16 (2), pp. 177-194
2000
- Trial By Survey: Survey Evidence, and the Law, Corbin, R., Gill, K., and Jolliffe, S. 2000
- Product Containers Take Flight from Packaging, Intellectual Property Journal, 2000, Vol. 14, pp. 363-377
- Survey Research Goes to Court, In C. Chakrapani (ed.) Marketing Research: State of the Art Perspectives, American Marketing Association, 2000, pp. 583-626
1999
- The History of Survey Evidence in North American Litigation: From Admissibility to Weight, Canadian Journal of Marketing Research, 1999, Vol. 18, pp. 79-86
1997
- Evidence of Irreparable Harm in Interlocutory Injunction Applications, Canadian Patent Reporter, 1997, Vol. 74, pp. 289-306
- Market Research and Surveys as Expert Evidence, In Freiman, M. and Berenblut, M. (eds.) The Litigator’s Guide to Expert Witnesses, 1997, pp. 55-77
1996
- Taking Legal Action to Stop Competitors in their Tracks, Canadian Journal of Marketing Research, 1996, Vol. 15, pp. 66-73
- Survey Research in Litigation: its past successes, its future trials, Canadian Patent Reporter, 1995, November, pp. 215-247
1995
- Social Science Evidence in Misleading Advertising, Canadian Journal of Marketing Research, 1995, Vol. 14, pp. 57-65
1992
- Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviours, Journal of Public Policy and Marketing, 1992
- Public attitudes and behaviour concerning the environment Canadian Journal of Marketing Research, 1992, Vol. 11, pp. 74-86