Media & Publications

2021

Guidelines For Survey Sampling In Evidentiary Matters - Jon Purther, March 2021
2020 Year in Review: Social Science Expert Evidence - Compiled by Jon Purther, February 2021

2020

The Business of Blockchain - Interview on Blockchain Radio with Jon Purther (CorbinPartners) and Cyrielle Chiron (Payments Canada) about the Bitcoin Sentiment Tracker, October 2020
Reading Research on Micro-Facial Expression and Sequel to Bamboozled No More - Ruth Corbin, Canadian Arbitration and Mediation Journal, Fall 2020
Protecting Your Brand on the Internet - A Thomson Reuters webinar moderated by Dr. Ruth Corbin, and featuring two leading IP lawyers and thought-leaders in Canada, September 2020
Bitcoin Sentiment Tracker - Merchant Study - The follow-up from CorbinPartners and Payments Canada to their 2019 consumer study, this time exploring the perceptions and attitudes of Canadian merchants towards the retail acceptance and use of Bitcoin, September 2020
Comparative Advertising Checklist - an extract from the handbook ‘Practical Guide to Comparative Advertising - Dare to Compare' - CorbinPartners Inc., April 2020
Dare To Compare: Guide to Comparative Claim Substantiation - A CorbinPartners' and GreenBook webinar, based on the international text, addressing key principles for issuing and defending against competitive claims, March 2020
Reading Research - Bamboozled No More - Ruth Corbin, Canadian Arbitration and Mediation Journal, Spring 2020
2019 Year in Review – Social Science Expert Evidence Compiled by Jon Purther, January 2020

2019

Social Science Evidence in Canadian Litigation - Ruth Corbin, Canadian Trademark Law Benchbook (Chapter 9), Third Edition, 2019
What's fuelling the Bitcoin bus? - Andrew McCormack, CIO of Payments Canada, Payments Business Magazine - Sept/Oct 2019, pg. 21
Mediation Psychology: Seven Science-based Insights– Ruth Corbin, Canadian Arbitration and Mediation Journal, Summer/Fall 2019
CorbinPartners launches ‘Bitcoin Sentiment Tracker’ , CorbinPartners, in partnership with Payments Canada, has just released its inaugural “Bitcoin Sentiment Tracker”, a national study to gauge Canadian consumer perceptions and attitudes towards Bitcoin. It was designed to begin to understand the experience of those who have used Bitcoin on a trial basis or who are actively invested, and to assess reasons or obstacles for those yet to acquire it.
2018 Year in Review – Social Science Expert Evidence Compiled by Jon Purther, February 2019

2018

Practical Guide to Comparative Advertising: Dare to Compare – Ruth M. Corbin, Rebecca Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen, December 2018
Surveying the field – A gold standard for survey evidence – Ruth Corbin et al – AIPPI World Congress, September 2018
2017 Year in Review: Social Science Evidence Compiled by SaraLi Forouzanfar, February 2018

2017

2016 Year in Review: Social Science Evidence Compiled by Victoria Scrozzo, February 2017

2016

2015 Year in Review: Social Science Evidence Compiled by Victoria Scrozzo, March 2016
Breaking the Expert Evidence Logjam: Experts Weigh In Ruth M. Corbin, Ph.D., LL.D. in Annual Review of Civil Litigation, 2016

2015

CorbinPartners’ Handbook on Preference Claim Substantiation Ruth M. Corbin, Ph.D., LL.D. for CorbinPartners, Inc., October 2015T
The Moron in a Hurry: A Creature of Law or Science? Ruth M. Corbin, Ph.D., LL.D. in Annual Review of Civil Litigation, April 2015
The Average Consumer is Alive and Statistical Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, March 2015
2014 Year in Review: Social Scientific Evidence Compiled by Victoria Scrozzo, February 2015

2014

Ask Dr. Ruth (page 33) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, October 2014
What’s the Name of the Claim (page 12) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, October 2014
Ask Dr. Ruth (page 30) Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, June 2014
Ask Dr. Ruth Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, May 2014
Ask Dr. Ruth Ruth M. Corbin, Ph.D., LL.D. in Vue Magazine, April 2014
The Hot-Tub Alternative to Adversarial Expert Evidence Ruth M. Corbin, Ph.D., LL.D. in The Advocates’ Journal, Spring 2014
2014 Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartners, March 3, 2014
2013 Year in Review Compiled by Victoria Scrozzo, February 2014

2013

Surviscor’s 2013 Mobile Banking scorCard Mobile Banking scorCard conducted by Surviscor and powered by CorbinPartners December 17, 2013
Business Intelligence sector lauds CorbinPartners’ knowledge advancement regarding convergent validity Ruth M. Corbin’s “The Duck of Convergent Validity” in CLA Information Services for Business Network, Summer 2013
Surviscor’s 2013 Public Website scorCard Public Website scorCard conducted by Surviscor and powered by CorbinPartners, June 6, 2013
2012 Year in Review Compiled by Fiona Isaacson, January 2013

2012

Surviscor’s 2012 Canadian Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartners December 14, 2012
Surviscor’s 2012 Mobile Banking scorCard Mobile Banking scorCard conducted by Surviscor and powered by CorbinPartners October 30, 2012
Dare to Compare – Part 3: Knowing Who Should be Surveyed in Comparative Ad Testing Ruth M. Corbin, Ph.D., LL.D. and Andrea KrepelkaVUE Magazine, March, 2012
2011 Year in Review of Survey Evidence Compiled by Fiona Isaacson January, 2012

2011

CEO Ruth Corbin interviewed by CityNews on federal plans to oblige airlines to disclose full ticket price in advertisements. CityNews, December 16, 2011
RBC Royal Bank tops Surviscor’s 2011 Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartnersOctober 27, 2011
Ruth Corbin quoted in Globe and Mail on Top Shop trade-mark dispute Globe and Mail, October 12, 2011
CorbinPartners CEO Ruth Corbin named among Canada’s Top Female Entrepreneurs PROFIT Magazine, October 12, 2011
Dare to Compare – Part 2: Perception in Ad Land is the Only Reality Ruth M. Corbin, Ph.D., LL.D. and Samantha SchreiberVUE Magazine, October, 2011
Dare to Compare – Part 1: The Landmines of Comparative Advertising Ruth M. Corbin, Ph.D., LL.D. and Samantha SchreiberVUE Magazine, September, 2011
Whither Survey Evidence? What The Supreme Court of Canada Said In Masterpiece Ruth M. Corbin, Ph.D., LL.D. IPilogue, IP Osgoode. June 4, 2011
2010 Year in Review of Survey Evidence Complied by Sarah D. Carnegie Ph.D. (cand.)January, 2011
An amusing video on what Canadians have to say about their intellectual property Produced and directed by CorbinVisual. December, 2010

2010

Royal Bank wins top honour in Canadian online banking study Investment Executive, October 17, 2010Online Banking scorCard conducted by Surviscor and powered by CorbinPartners
Finally! A Practical Guide to Intellectual Property Governance for Directors Ruth M. Corbin, Ph.D., LL.D. Director, The Journal of the Institute of Corporate Directors. June, 2010
Intellectual Property in the 21st Century Ruth M. Corbin, Ph.D., LL.D. Conference Board of Canada, February, 2010
2009 Year in Review of Survey Evidence Complied by Sarah D. Carnegie Ph.D. (cand.)February, 2010

2009

Mystery Shopping Raised to Scientific Evidence Ruth M. Corbin, Ph.D., LL.D., and Sarah D. Carnegie Ph.D. (cand.)Vue Magazine, September 2009
TD rides customer service strategy to top of online survey ranking, by Rob Carrick Globe and Mail, February 26, 2009Online Banking scorCard conducted by Surviscor and powered by CorbinPartners
Second Cup lines up with Starbucks, by Hollie Shaw Financial Post, February 13, 2009
Starbucks at your service…but not Timmies: Audit, by Marty York 24 Hours, February 12, 2009
2008 Year in Review of Survey Evidence Complied by Sarah D. Carnegie Ph.D. (cand.)January 2009

2008

A Practical Six-Point Guide to Copyright Valuation Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, November 2008

2007

Statisticians, Start Your Engines: Emerging opportunities for expertise in class action Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, December 2007
Our Skills Development Program has been featured for the second year in a row in The Conference Board of Canad’s 2006 Business IdeaBook 2006 Business and Education Idea Book, December 2007
Fight Against Fakes Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, October 2007
Fighting Counterfeit Goods: Dr. Ruth Corbin explains the negative effects of counterfeit goods flooding our marketplace to Alan Findlay of The Sun, Toronto Sun, September 26, 2007
The Shadow Knows: A discourse on costs and benefits of shadow juries in civil trials Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, August 2007
Will There Be Fries With That: A discourse on the benefits and risks of probing Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, August 2007
Risk management for intellectual property: Brands in the boardroom Ruth M. Corbin, Ph.D., LL.D.Director Newsletter, February 2007

2006

CorbinPartners BrandAudit™ featured in The Toronto Star The Toronto Star, Saturday, November 18, 2006, Section M
Context effects on validity of response: lessons from focus groups and complacent frogs Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, November 2006
Barbie no “Virgin,” says the Supreme Court of Canada – Survey evidence must be relevant Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, September 2006
Retailing slogans as brand activators Pamala Lawson and Caroline WilsonVue Magazine, August 2006
Coder seeks content analyst for scientific fling. object: respect Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, July 2006
Directors Course Graduation Announcement Institute of Corporate Directors, June 2006
CorbinPartners BrandAudit™ featured in Media In Canada www.mediaincanada.com, June 2006
Does bias park at the 49th parallel? Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, May 2006
Lawyers provide support behind the bra wars, by Jacquie McNish The Globe and Mail – Report on Business,Wednesday April 26 2006, Section B
When is a bathroom scale unlike a political poll? When it’s reliable Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, March 2006
Protecting the “je ne sais quoi” of brand identity Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, January 2006

2005

The History of Survey Evidence in Canada – How the Hearsay Barrier got Busted Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, October 2005
Trial By Survey: From Fact to Opinion Ruth M. Corbin, Ph.D., LL.D.Vue Magazine, August 2005
Is there a method to the madness? The Persisting Controversy of Patenting Business Methods, Corbin, R., Cheung T. Intellectual Property Journal, 2005, Vol. 19 (1), pp. 29-81

2004

There are some things money can’t buy. For everything else there are damages. Proof of Irreparable Harm in Canadian Practice., The Trademark Reporter, 2004, November-December, Vol. 94, pp. 1294-1314
Pulling Surveys back from the Illusory Brink: a Reply to Liefeld, Corbin, R., Morrow D. The Trademark Reporter, 2004, November-December, Vol. 94 (6), pp. 1372-1388
When Confusion Surveys Collide: Poor Designs or Good Science?, Corbin, R., Renaud, A. The Trademark Reporter, 2004, July-August, Vol. 94 (4), pp. 781-799
Intent to Deceive: the Role it plays in Passing Off Actions, Corbin, R., Renaud, A. Intellectual Property Journal, 2004, Vol. 18 (1), pp. 97-108

2003

What’s good for the goose is bad for the gander. Why confusion surveys by plaintiff and defendant should be different, Intellectual Property Journal, 2003, Vol. 16 (2), pp. 177-194

2000

Trial By Survey: Survey Evidence, and the Law, Corbin, R., Gill, K., and Jolliffe, S. 2000
Product Containers Take Flight from Packaging, Intellectual Property Journal, 2000, Vol. 14, pp. 363-377
Survey Research Goes to Court, In C. Chakrapani (ed.) Marketing Research: State of the Art Perspectives, American Marketing Association, 2000, pp. 583-626

1999

The History of Survey Evidence in North American Litigation: From Admissibility to Weight, Canadian Journal of Marketing Research, 1999, Vol. 18, pp. 79-86

1997

Evidence of Irreparable Harm in Interlocutory Injunction Applications, Canadian Patent Reporter, 1997, Vol. 74, pp. 289-306
Market Research and Surveys as Expert Evidence, In Freiman, M. and Berenblut, M. (eds.) The Litigator’s Guide to Expert Witnesses, 1997, pp. 55-77

1996

Taking Legal Action to Stop Competitors in their Tracks, Canadian Journal of Marketing Research, 1996, Vol. 15, pp. 66-73
Survey Research in Litigation: its past successes, its future trials, Canadian Patent Reporter, 1995, November, pp. 215-247

1995

Social Science Evidence in Misleading Advertising, Canadian Journal of Marketing Research, 1995, Vol. 14, pp. 57-65

1992

Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviours, Journal of Public Policy and Marketing, 1992
Public attitudes and behaviour concerning the environment Canadian Journal of Marketing Research, 1992, Vol. 11, pp. 74-86