CorbinPartners Inc. is an established provider of precise and reliable business intelligence, statistical measurement, and forensic market research

CorbinPartners’ research and investigations support Canadian and international corporations, boards of directors, governments, and courts.  CorbinPartners’ work products form part of essential due diligence for high-stakes business decisions, risk analysis, regulatory matters, negotiation and litigation.
 
We are well-known for our specialty practice in intellectual property research, including measurements of brand perception, copyright/trade-mark valuation, and advertising impacts.   CorbinPartners professionals have taken part in developing  Canada’s most comprehensive guidelines for comparative advertising and competitive claim testing.
 
Our High-standard deliverables include: expert survey evidence for litigation, arbitration or mediation; brand and trademark audits;  mystery shopping investigations; scholarly literature reviews of industry practices in branding, advertising, internet surveys; and mediating opinions of conflicting expert evidence for regulators and courts of law.

What's New

March 15, 2021

CorbinPartners releases updated guidelines for survey sampling

 Consumer surveys have long been relied upon as a tool of expert evidence. To ensure the reliability of survey evidence, one must ensure a sample that is defensibly close to being random and representative, and a sample size to achieve as small a margin of error as possible. ...
March 1, 2021

Guidelines For Survey Sampling In Evidentiary Matters

 Jon Purther, March 2021 - Consumer surveys have long been relied upon as a tool of expert evidence in litigation, arbitration, mediation, and pre-testing before a complaint or action is launched. To ensure the value of survey evidence, it must be ―reliable, ―valid and ―relevant. These three criteria arise both ...
February 16, 2021

Ruth Corbin interviewed on ‘Vocabaret’

 On January 27th, Ruth Corbin joined New York City's wordsmiths ‘Vocabaret’ for an online chat, called "CaPiTaLiSm”. ...
February 4, 2021

CorbinPartners’ 2020 Year in Review – Social Science Expert Evidence

 CorbinPartners has released the 2020 Year in Review of Social Science Expert Evidence. ...
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  • Corbin Partners helped us immensely in developing our Board Evaluation process. A very professional approach, thorough, insightful, and very valuable in complying with the current governance standards. We would highly recommend them to any company with similar needs.

    John Currie
    Chairman
    Associated Brands

  • The course evaluation report was of top quality. It provided us with a meaningful snapshot on which we relied to make informed decisions on the direction on IPIC McGill Intellectual Property Education.

    Christian Bolduc
    Partner
    Smart & Biggar/Fetherstonhaugh

  • Even at the bidding stage, CorbinPartners demonstrated an understanding of and passion for our project that was unrivalled among a very competitive field of bidders. Their commitment, enthusiasm and flexibility throughout what was a complex, national and multi- stakeholder project inspired great confidence and delivered a very successful result. Ruth, Fiona and Jon made every effort to help us get what we needed and for that we thank them and recommend them without hesitation.

    Colin Lachance
    President and CEO
    Canadian Legal Information Institute (CanLII)

  • …your report was the catalyst. Although this was never a slam dunk by any stretch once we delivered your report it immediately brought the other side to the negotiating table.

    Gregg Rafter
    Boughton Law Corporation

  • Truly excellent… This thorough, well-researched and well-written guide [Trial by Survey: Survey Evidence & The Law] is what the legal profession has been waiting for. It is a solid and timely analysis from the recognized experts in the field of law and cognitive sciences – a cannot do without tool for any litigator considering the use of survey evidence

    Colleen Spring Zimmerman
    Partner
    Fogler, Rubinoff LLP

  • Your article in the March issue of Vue Magazine was very useful. I found your use of examples to demonstrate the difference between various concepts in market research were excellent! They will be valuable in explaining these nuances to our clients.

    Mary Lou Mendro
    Probe Research Inc.

  • An expert must demonstrate a number of skills to be effective. Obviously, the expert must have a full understanding of the subject matter being considered. In these Federal Court applications, you clearly demonstrated that you are a leading authority on industry standards in forensic market research. But beyond your impressive knowledge of that subject matter, Dr. Corbin exhibited the characteristics necessary to be an expert witness – impartiality, freedom from conflicts and willingness to understand, appreciate and respect the opinions of other expert witnesses retained by other parties.

    Arthur Hamilton
    Cassels Brock

  • I wanted to reach out to your company as I noticed you have been the recipient of the MRIA Murray Philp Altruism Award for multiple years…I just wanted to say congratulations, he was a wonderful man who would be honoured to know the recipients and see that work for non-profit organizations continues to be recognized.

    Amanda Philp
    (daughter of Murray Philp)

  • You can imagine your kind support is worth a great deal to us; it truly makes a difference in our ability to present outstanding theater and inspire young and old alike to embrace this life affirming art form.

    Cynthia Young
    Major Gifts Manager
    Stratford Shakespeare Festival