News Archive

As milestones must be celebrated, we are proud to share news of CorbinPartners' 30th anniversary as Canada’s trusted provider of market intelligence for boardrooms and courtrooms [1994 – 2024].

October 1, 2015

CorbinPartners’ Handbook on Preference Claim Substantiation

The newly released CorbinPartners Handbook on Preference Claim Substantiation is a brief guide with helpful advice on preparing comparative advertising claims using survey evidence. With a focus on reliability, validity and relevance as key criteria, the guide can be a reference point for the design, validation and communication of comparative ...

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May 26, 2015

CorbinPartners wins Public Policy Impact Award

The Marketing Research and Intelligence Association (MRIA) has awarded CorbinPartners the Public Policy Impact Award. CorbinPartners received this award in recognition of its market reconnaissance study pertaining to online wealth management, on behalf of Questrade Wealth Management. ...

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February 2, 2015

2014 Year in Review – Social Scientific Evidence

CorbinPartners annually catalogues references to social scientific evidence in decisions by Canadian courts and regulators related to intellectual property. This year’s report highlights multiple forms of marketplace research, all of which represent the new realities of social science evidence. ...

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December 1, 2014

Ruth Corbin speaks at Canadian Institute’s Advertising and Marketing Law Event 

Dr. Ruth Corbin was a featured speaker at the Canadian Institute’s 21st Annual Advertising and Marketing Law program in Toronto. Dr. Corbin’s session titled “Evidence and Comparative Testing” included McMillan LLP’s James Musgrove. The session dealt with adequate and proper testing, as well as what might hold up in court. ...

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November 28, 2014

Second edition of the Canadian Trade-Mark Law Benchbook now available 

The second edition of the Canadian Trade-Mark Law Benchbook is now available through Carswell publishers. Edited by Donald M. Cameron of Bereskin & Parr, the book contains chapters by several senior and well-regarded Intellectual Property lawyers. The chapter on Surveys and Other Marketplace Evidence is authored by Dr. Ruth M. ...

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October 15, 2014

Dr. Corbin featured in MRIA’s Vue Magazine

Dr. Ruth Corbin graces the cover of Vue Magazine with her featured article “What’s the Name of the Claim”, a primer on claim types, with case examples and tips to minimize risk. ...

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August 27, 2014

Dr. Corbin to speak at 16th annual CSCS Conference in Banff 

Dr. Ruth Corbin will be speaking at the Canadian Society of Corporate Secretaries’ 16th annual Corporate Governance Conference in Banff, Alberta, next week. Dr. Corbin’s presentation on Risk Management for Intellectual Property will be taking place on August 26. The Conference runs from August 24 to 26. ...

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June 12, 2014

Dr. Corbin Receives Honorary Degree from Carleton University

Carleton University conferred a Doctor of Laws, honoris causa, on Ruth Corbin last week in recognition of her outstanding contributions to the law, especially in the area of intellectual property rights. Dr. Corbin was honored during the convocation for students in the Faculty of Public Affairs on June 11. ...

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June 10, 2014

CorbinPartners honored at MRIA national conference 

The MRIA awarded CorbinPartners (in partnership with Ipsos Canada) both the Public Policy Impact Award and the Murray Philp Altruistic Award for its ‘Client of Modest Means’ Study for Legal Aid Ontario. The Public Policy Impact Award recognizes a project that has had a demonstrable public policy impact, and the ...

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June 2, 2014

Readers can now “Ask Dr. Ruth” in Vue Magazine

Ruth Corbin has been invited to write a monthly column in the research industry’s Vue Magazine. Called “Ask Dr. Ruth”, it will address matters of research standards, disputes about research validity, and advice about scientific measurement. ...

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