Media & Publications Archive
March 15, 2012
Dare to Compare – Part 3: Knowing Who Should be Surveyed in Comparative Ad Testing
Dare to Compare – Part 3: Knowing Who Should be Surveyed in Comparative Ad Testing Ruth M. Corbin, Ph.D., LL.D. and Andrea KrepelkaVUE Magazine, March, 2012 ...January 11, 2012
2011 Year in Review of Survey Evidence
2011 Year in Review of Survey Evidence Compiled by Fiona Isaacson January, 2012 ...December 16, 2011
EO Ruth Corbin interviewed by CityNews on federal plans to oblige airlines to disclose full ticket price in advertisements
CEO Ruth Corbin interviewed by CityNews on federal plans to oblige airlines to disclose full ticket price in advertisements. CityNews, December 16, 2011 ...October 27, 2011
RBC Royal Bank tops Surviscor’s 2011 Online Banking scorCard
RBC Royal Bank tops Surviscor’s 2011 Online Banking scorCard Online Banking scorCard conducted by Surviscor and powered by CorbinPartners October 27, 2011 ...October 14, 2011
Dare to Compare – Part 2: Perception in Ad Land is the Only Reality
Dare to Compare – Part 2: Perception in Ad Land is the Only Reality Ruth M. Corbin, Ph.D., LL.D. and Samantha SchreiberVUE Magazine, October, 2011 ...October 12, 2011
CorbinPartners CEO Ruth Corbin named among Canada’s Top Female Entrepreneurs
CorbinPartners CEO Ruth Corbin named among Canada’s Top Female Entrepreneurs PROFIT Magazine, October 12, 2011 ...October 12, 2011
Ruth Corbin quoted in Globe and Mail on Top Shop trade-mark dispute
Ruth Corbin quoted in Globe and Mail on Top Shop trade-mark dispute Globe and Mail, October 12, 2011 ...September 8, 2011
Dare to Compare – Part 1: The Landmines of Comparative Advertising
Dare to Compare – Part 1: The Landmines of Comparative Advertising Ruth M. Corbin, Ph.D., LL.D. and Samantha SchreiberVUE Magazine, September, 2011 ...June 4, 2011
Whither Survey Evidence? What The Supreme Court of Canada Said In Masterpiece
Whither Survey Evidence? What The Supreme Court of Canada Said In Masterpiece Ruth M. Corbin, Ph.D., LL.D. IPilogue, IP Osgoode. June 4, 2011 ...January 7, 2011