Media & Publications Archive
June 3, 2010
Finally! A Practical Guide to Intellectual Property Governance for Directors
Finally! A Practical Guide to Intellectual Property Governance for Directors ...February 25, 2010
Intellectual Property in the 21st Century
Intellectual Property in the 21st Century ...February 17, 2010
2009 Year in Review of Survey Evidence
This publication contains excerpts from decisions referencing survey evidence (or lack thereof) in intellectual property decisions between January 2009 and December 2009. ...September 17, 2009
Mystery Shopping Raised to Scientific Evidence
Mystery shopping is a long-standing method for learning more about what really goes on in the marketplaces of the nation. Now, more than sixty years after mystery shopping first came onto the market research scene, its potential as expert scientific evidence is being recognized. It’s all a matter of standards. ...February 26, 2009
TD rides customer service strategy to top of online survey ranking
TD rides customer service strategy to top of online survey ranking ...February 13, 2009
Second Cup lines up with Starbucks
Second Cup lines up with Starbucks ...February 12, 2009
Starbucks at your service…but not Timmies: Audit
Starbucks at your service…but not Timmies: Audit ...January 15, 2009
2008 Year in Review of Survey Evidence
This publication contains short excerpts from decisions referencing survey evidence used in intellectual property decisions from January to mid-December 2008. ...November 19, 2008
A Practical Six-Point Guide to Copyright Valuation
The critical role of innovation in business competitiveness brings the complex issue of copyright valuation to the fore. This article presents a practical six-point guide to a valuation process that must be informed by reliable, valid and relevant market data. ...December 28, 2007