Deliverables

CorbinPartners delivers strategic advice, business intelligence and forensic evidence for both boardrooms and courtrooms. We provide actionable support in the following areas:

Brand/Trademark Reconnaissance

CorbinPartners is well-known for its comprehensive evaluation of brands/trademarks to determine how they are perceived, referred to, or used in the marketplace. We offer multiple methods of reliable and valid measurement, customized to specific objectives, and implemented with a high level of quality control. This includes measurements of reputation and fame, secondary meaning, distinctiveness, confusion, passing off, genericism, or social media “buzz”. Equally important, we help to pinpoint current or potential risks of infringement and depreciation that threaten the value of your business.

CorbinPartners is Canada’s leading provider of mediation and litigation evidence for dispute resolution pertaining to brand/trade-mark infringement. CorbinPartners’ evidence has been tendered before Canadian and international courts, Copyright Board of Canada, Advertising Standards Canada, the Trade-marks Opposition Board, and private adjudicators.

Our BRANDchise management tools (BrandAudit™, BrandDistinction, BrandAlert) are specifically designed for brand owners, their legal counsel and their marketing executives. BRANDchise tools assess upside attractiveness to prospective customers and affiliates, and pinpoint any downside risks to brand reputation and financial value.  Learn more about BRANDchise here.


Comparative Advertising/Claim Assessment 

CorbinPartners has Canada’s most authoritative competitive claims testing practice. Our sound, scientifically-designed testing process can be used to establish or challenge a competitive claim, assessing what an advertisement truly conveys to a target audience. Rigorous quality controls are employed. CorbinPartners is proud to have:


Marketplace Investigations

CorbinPartners offers comprehensive and accurate expert evidence gathered through market reconnaissance.  Investigations can simulate consumer shopping experiences through discreet mystery shopping or Internet searches, scientifically structured to qualify for quantitative statistical analysis.  Investigations may also thoroughly document the state of the marketplace, with respect to product lines, market shares, store displays, or promotional programs.  CorbinPartners' investigators operate with objectivity and attention to detail.

Use of unbiased, independent expert investigations, in lieu of investigations by law firm staff, respects Rule 82 of the Federal Court Rules, and aligns with case law in e.g., Toys "R' Us (Canada) Ltd. v. Herbs "R" Us Wellness Society, 2020 FC 682 or Cross-Canada Auto Body Supply (Windsor) Ltd. v. Hyundai Auto Canada, 2006 FCA 133

 

IP Audit 

CorbinPartners offers systematic identification, assessment and valuation of a company or organization’s intellectual property.

An IP Audit produces an essential reference for Executive Teams and Boards of Directors to:

Learn more about the IP Audit and how it can help you.


Class Action Information Support

Market evidence can support, or dispute, the certification of a class action lawsuit. Evidence can be gathered for claims of misrepresentation, allegedly defective products, products shown to cause harm, financial misrepresentation, institutional neglect, and misleading advertising.

Sources of evidence include:


Product and Service Evaluation

CorbinPartners offers a range of research support for existing or potential products/services, designed to assess the existing deliverable, or analyze modifications or new market opportunities. Examples include:


Strategic Marketing Analysis

CorbinPartners conducts strategic marketing analysis for small businesses, corporations and non-profit organizations. We assess market opportunities and offer fact-based recommendations for:


Judicial, Regulatory, and Commission Input  

Available input includes:

CorbinPartners’ analysis and market evidence has been presented to a diverse range of  judicial bodies,  regulatory forums, and commissions, including the: Federal Court, Ontario Superior Court of Justice, British Columbia Supreme Court, Alberta Court of Queen’s Bench, Quebec Superior Court, the Canadian International Trade Tribunal, Trade-Marks Opposition Board, the Ontario Municipal Board, the Copyright Board of Canada, Advertising Standards Canada, the Competition Bureau Canada and the Triennial Judges’ Compensation Commission.