CorbinPartners delivers strategic advice, business intelligence and forensic market research for both boardrooms and courtrooms. We provide actionable assistance in the following areas:

Brand/Trade-mark Reconnaissance

CorbinPartners is well-known for its comprehensive evaluation of brands/trade-marks to determine how they are perceived, referred to, or used in the marketplace.We offer multiple methods of reliable and valid measurement, customized to specific objectives, and implemented with a high level of quality control. This includes measurements of reputation and fame, confusion, passing off, secondary meaning, distinctiveness, genericism, or social media “buzz”. Equally important, we help to pinpoint current or potential risks of infringement and depreciation that threaten the value of your business.

CorbinPartners is Canada’s leading provider of mediation and litigation evidence for dispute resolution pertaining to brand/trade-mark infringement. CorbinPartners’ evidence has been tendered before Canadian courts, Copyright Board of Canada, Advertising Standards Canada, the Trade-marks Opposition Board, and private adjudicators.

Our BRANDchise management tools (BrandAudit™, BrandDistinction, BrandAlert) are specifically designed for brand owners, their legal counsel and their marketing executives. BRANDchise tools assess upside attractiveness to prospective customers and affiliates, and pinpoint any downside risks to brand reputation and financial value.  Learn more about BRANDchise here.

Comparative Advertising/Claim Assessment 

CorbinPartners has Canada’s most authoritative competitive claims testing practice. Our sound, scientifically-designed testing process can be used to establish or challenge a competitive claim, assessing what an advertisement truly conveys to a target audience. Rigorous quality controls are employed. CorbinPartners is proud to have:

IP Audit 

CorbinPartners offers systematic identification, assessment and valuation of a company or organization’s intellectual property.

An IP Audit produces an essential reference for Executive Teams and Boards of Directors to:

Learn more about the IP Audit and how it can help you.

Class Action Information Support

Market evidence can support, or dispute, the certification of a class action law suit. Evidence can be gathered for claims of misrepresentation, allegedly defective products, products shown to cause harm, financial misrepresentation, institutional neglect, and misleading advertising.
Sources of evidence include:

Product and Service Evaluation

CorbinPartners offers a range of research support for existing or potential products/services, designed to assess the existing deliverable, or analyze modifications or new market opportunities. Examples include:

Strategic Marketing Analysis

CorbinPartners conducts strategic marketing analysis for small businesses, corporations and non-profit organizations. We assess market opportunities and offer fact-based recommendations for:

Judicial, Regulatory, and Commission Input  

Available input includes:

CorbinPartners’ analysis and market evidence has been presented to a diverse range of  judicial bodies,  regulatory forums, and commissions, including the: Federal Court, Ontario Superior Court of Justice, British Columbia Supreme Court, Alberta Court of Queen’s Bench, Quebec Superior Court, the Canadian International Trade Tribunal, Trade-Marks Opposition Board, the Ontario Municipal Board, the Copyright Board of Canada, Advertising Standards Canada, the Competition Bureau Canada and the Triennial Judges’ Compensation Commission.